Meta advertising for local service businesses

Advertising systems that turn cold scrolls into closed jobs.

Most agencies run your ads. We run the whole system behind them: the offer, the creative, the landing page, the follow-up and the daily management of every dollar. It's the system one client used to put $244,000 under contract in seven months, and another to sell $550,000 of work in a single month.

  • Five stars on Google
  • Clients in almost every state
  • Your ad account, your card, your data
Live walkthroughFrom a scroll to a signed job
  1. The kitchen you keep putting offFree design consultation
    YB
    Your BusinessSponsored

    You've stood in that kitchen a hundred times and pictured where the island should go. Let's put it on paper, with a real number next to it.

    Free design consultationLearn more
  2. ProjectFull kitchen remodel
    Budget$40,000 to $75,000
    TimelineWithin 60 days

    Serious buyers finish it. Tire kickers don't.

  3. Signed
    Full kitchen remodelEstimate booked, contract signed, next lead already in your inbox.
    Exclusive to youTracked to the ad that produced it
"$244,000 under contract in seven months"Scotty Roper, eRe Construction"Sloan said fifteen leads a month. I have averaged thirty."Rick Conway, Cape Cod Carpentry Guild"Over 350k in sales for the year"Allura Bath & Kitchen"He has kept all his promises"Drill Renovations"The results have been outstanding"Mucerino Construction"They have gone beyond what they had projected"Constructing KC"Papa Pixels has been invaluable"Scotty Roper, eRe Construction"I got results fast, and it added to my business"Will Parker Real Estate"Our ad performance has significantly improved"LYD Construction
Results

Numbers our clients have put their names to.

Pulled from Google reviews and the case studies our clients recorded with us. Different trades, different states, the same system.

$244,000
under contract in seven months
On roughly $5,500 of ad spend, with $519,000 in the pipeline. He paused the ads because he couldn't keep up with the work.
eRe ConstructionKitchen and bath remodeling, Katy, Texas
$2M+
in projects sold since 2024
$550,000 of it in a single month, on owner-led video and an offer that filters serious buyers from tire kickers.
LYD ConstructionPremium kitchen and bath remodels, Seattle
$100K+
in commercial pipeline in three months
On $6,500 of ad spend. The account started with one campaign and now runs several with us, commercial and residential.
Select One SecurityCommercial and residential security
75%
lower cost per lead, same offer
Single-image ads were bringing leads in at $20 to $30 each. The owner recorded one video on his phone from a script we sent. Cost per lead fell to about $5.
Window cleaning companyExterior services, same offer, same budget

Results vary by trade, market and how fast leads get called back. We'll tell you what's realistic for your business before you spend a dollar.

The system

Every piece of it, built for your business.

No templates recycled from another client. Each piece is built around your trade, your market and the customers you want more of, then managed every day.

The offer
What everyone else saysFree estimate
Scrolled past
Built around your best customerFree in-home design consultation and a written plan before you spend a dollar
Clicked

An example from a remodeling campaign. Yours is built around your trade, your market and the customers you want more of.

The creative
A backyard you'll actually useFree design and written estimate
  • Your voice. Copy written the way you'd say it to a customer standing in their driveway.
  • Your photos. Real projects, your logo on every creative, checked on a phone before it runs.
  • Different reasons to buy. Each ad speaks to a different thought your customer already has, so we learn what moves them instead of guessing.
The landing page and survey
YOUR BUSINESSCall
Your deck, designed and priced in one visit.

Written estimates. One crew from the first board to the last.

Get my free design
Question 2 of 4What's your budget for this project?
$10,000 to $20,000
$20,000 to $40,000
$40,000 and up
Not sure yet
Built for paid trafficLoads fast on a phone, where most of your clicks come from
Qualifies before it reaches youProject, timeline and budget, answered before the phone rings
Tested, not assumedTracking confirmed with a live test lead before launch
The follow-up
New qualified leadTexted and emailed to you with every answer attached
Thanks for reaching out about your deck. This is Mike with Your Business. I'll give you a call within the hour. If another time works better, just reply here.
Perfect. I'm free after 2.

Automated text and email keep working when a lead doesn't pick up the first time, so nobody falls through the cracks.

Daily management and reporting
Video ad
Scaled
Photo ad
Running
Photo ad
Paused
New angle
Testing
SpendEvery dollar shown
Cost per leadBy ad, by week
Next monthWhat we're changing
Who we serve

Local service businesses whose customers live close to home.

Remodelers in Texas and Washington, deck builders in Massachusetts and Missouri, roofers and siding crews in Kansas, a security company, a window cleaner, a kitchen designer in Georgia. Clients in almost every state, different trades, one system.

Kitchen and bath remodelingDesign-build and whole-home remodelsRoofingSiding and windowsDecks and outdoor livingSecurity and low-voltageWindow cleaning and exterior servicesKitchen, cabinet and closet designLandscaping and lawn careLocal shops and restaurants
Straight answers

Three questions to ask any agency. Here are ours.

Whose card pays for the ads?

Yours.

Your card goes on your own ad account and pays Meta directly. Our fee is a separate charge. You see every dollar that goes to the ads, every month, without taking anyone's word for it.

Who owns the account?

You do.

The ad account, the pixel, the page, the creative and the data. If you ever leave, you keep all of it. We'd rather earn the next month than lock you into it.

What do we get every month?

A report, and a phone that answers.

What was spent, what each lead cost, what's being changed next. Between reports, you can call or text the founder. If something isn't working, we say so first.

Reviews

In our clients' words.

★★★★★
"My name is Scotty and I own eRe Construction. I started using Papa Pixels and Sloan Stennett in September 2025, which to date has been approximately seven months. At this time, I have $244,000 under contract that I'm currently working on. I visited with a prospective client yesterday that looks like it could become a project that should be approximately $200,000 to $250,000 by itself. Additionally, I have one other prospective client that I've already estimated to be around $75,000. If all of this business goes under contract it would be $519,000 in seven months of marketing. Regarding my business, Papa Pixels has been invaluable!!"
Scotty RopereRe Construction, Katy, TexasGoogle review
★★★★★
"Sloan has become an integral part of my team. He provides a real service that I have not found in any other advertising business. He has exceeded my expectations on the number of leads I would get. Sloan said he would get me fifteen leads per month and I have averaged thirty. Having that kind of volume of leads gives me the confidence to price my jobs the way I should and not pricing them to just have something to keep busy. I have a lot of competition in my area and I'm the most exclusive and expensive company. I would highly recommend Papa Pixels to any one of my friends in the industry."
Rick ConwayCape Cod Carpentry GuildGoogle review
★★★★★
"Sloan was incredibly helpful and the results were amazing! He helped us generate relevant leads and produce over 350k in sales for the year. Definitely recommend using this company!!"
Allura Bath & KitchenGoogle review
Read every review
Next step

Let's find out what your next ninety days could look like.

A twenty-minute strategy call with Sloan. Bring what you've spent on marketing and what it brought in, and you'll leave knowing what a qualified lead should cost your business.

Book your strategy call Or email info@papapixels.com
  1. What happens on the callWe look at your numbersWhat you spend now, what a job is worth to you, and how many more you can take on.
  2. We tell you what a qualified lead should cost in your marketBased on what we see across our accounts in your trade, not a guess.
  3. You leave with a planWhether or not you hire us. If we're not the right fit for your business, we'll say so on the call.