Papa Pixels
Services

Two services. One system that closes jobs.

Meta advertising, and organic content on Meta and LinkedIn. Nothing else, so both get done properly. Every campaign is built from scratch for your business and managed every day.

Service one

Meta advertising

Three phases, the same on every account, each built around your trade and your market. No recycled templates, no stock photos, no ads that look like ads.

Phase one

Build: the offer, the creative, the page

It starts with the offer, because the offer decides everything after it. "Free estimate" is what everyone says. We build something your best customers actually want, then write the campaign around it.

  • Strategy call and questionnaire to define your ideal customer, your service area and the jobs you want more of
  • Ad copy in your voice, written from the thoughts your customers already have, each ad speaking to a different reason they buy
  • Creative from your real project photos with your logo on every one, sized and checked for the mobile feed
  • A landing page built to convert paid traffic, with a survey that asks about the project, timeline and budget
  • Pixel and conversion tracking installed and confirmed with a live test lead before anything goes live
The creative
A backyard you'll actually useFree design and written estimate
  • Your voice. Copy written the way you'd say it to a customer standing in their driveway.
  • Your photos. Real projects, your logo on every creative, checked on a phone before it runs.
  • Different reasons to buy. Each ad speaks to a different thought your customer already has, so we learn what moves them instead of guessing.
Phase two

Convert: from the click to the booked estimate

The ad is step one. The system is what turns a click into a booked job, and most of it happens in the minutes after someone submits the form.

  • Instant text and email to you the moment a lead comes in, with everything they told us
  • Automated follow-up to the lead, by text and email, so nobody falls through the cracks when they don't pick up the first call
  • Every lead exclusive to you, generated by your own advertising and never sold to anyone else
  • Thank-you pages, autoresponders and booking calendars where they help your sales process
  • A lead-delivery check on every account review, so leads never die in a spam folder without anyone noticing
The landing page and survey
YOUR BUSINESSCall
Your deck, designed and priced in one visit.

Written estimates. One crew from the first board to the last.

Get my free design
Question 2 of 4What's your budget for this project?
$10,000 to $20,000
$20,000 to $40,000
$40,000 and up
Not sure yet
Built for paid trafficLoads fast on a phone, where most of your clicks come from
Qualifies before it reaches youProject, timeline and budget, answered before the phone rings
Tested, not assumedTracking confirmed with a live test lead before launch
Phase three

Optimize: every dollar managed like it's ours

Most agencies set it and forget it. We review your account every day, and we tell you what we changed and why.

  • Hands off while Meta learns, then every ad judged on cost per lead, click-through rate and frequency, not on gut feel
  • Losers come off, winners get the budget, and fatigued creative is refreshed before results slide
  • Targeting by ZIP code and ideal customer, never a whole city, with seasonal offers tested through the year
  • A monthly report in plain English, plus a direct line to the founder in between
When a window cleaning client recorded one video on his phone from our script, his cost per lead fell about 75 percent with the same offer and the same budget.
Daily management and reporting
Video ad
Scaled
Photo ad
Running
Photo ad
Paused
New angle
Testing
SpendEvery dollar shown
Cost per leadBy ad, by week
Next monthWhat we're changing

Always

  • Real project photos, real owner voices, real stories
  • Ad copy that sounds like a thought your customer has already had
  • Your logo on every creative, every ad checked on a phone before it runs
  • Pixel and tracking tested with a live lead before launch
  • Your card on your ad account, paying Meta directly
  • Every process documented and reviewed on a schedule

Never

  • Stock photos or AI-generated faces
  • Fabricated before-and-after shots
  • Copy that reads like it was written by a machine
  • Templates recycled from another client's campaign
  • Bundled invoices that hide what went to the ads
  • Set it and forget it
Service two

Organic content on Meta and LinkedIn

Before a homeowner or a property manager calls, they look you up. We make sure what they find is current, professional and sounds like you.

Video

Short-form video edited from footage you and your team film on a phone. We send the scripts and the shot list, you record, we cut it, caption it and post it.

Posts

Project photos, before-and-afters, team and jobsite content on a set weekly schedule, with captions written in your voice and the right link in every one.

LinkedIn

For businesses selling to other businesses, a LinkedIn presence that reaches owners, managers and decision makers, reported monthly alongside Facebook and Instagram.

From first call to launch

What the first thirty days look like.

Week 1

Strategy and offer

Onboarding questionnaire, a call to go through your business and your competition, and an offer you approve before we write a word of copy.

Weeks 2 and 3

Build and launch

Survey, landing page, tracking, automations, copy and creative. Everything is published paused, reviewed with you, then switched on. You hear from us the moment the first lead comes in.

Week 4 and beyond

Optimize and report

Daily review of the account, the first round of testing, and your first monthly report with what we're doing next.

A good fit

Who this works for.

Local service businesses that answer their phone and do good work. Remodelers, roofers, deck builders, siding and window companies, security companies, cleaning and lawn services, and local shops selling to their community.

You'll do well with us if

  • Someone on your team calls new leads back the same day
  • You're ready to fund a real advertising budget on your own card, not test the water
  • You'll send real photos of your work and get on camera once in a while
  • You want a partner who tells you the truth about the numbers

We're not the right fit if

  • You want leads but no follow-up process
  • You'd rather run stock photos than your own jobs
  • You're shopping for the cheapest option this month
  • You need SEO, Google Ads or a website built. We'll point you to someone who does that well.

Ready to see what a lead should cost you?

Book a twenty-minute call. We'll look at what you've spent, what it brought in, and whether this system fits your business.

Book your strategy call info@papapixels.com