About | Papa Pixels

The story

From one local campaign to a national agency.

Before Papa Pixels, Sloan Stennett was a salesman for a pest control company. He saw more opportunity in the local market than the company was capturing, so he made it happen: in the summer of 2023 he built and ran their first paid campaign and watched it change their pipeline.

He started Papa Pixels on the side in Alabama, building campaigns at night, and signed his first client before moving back to Missouri. The early days were a few small retainers and savings. The growth came from results: business owners who got them told other business owners.

The first owner he met at a local referral group in 2024 is still a client today. So are most of the clients who have come through since, from remodelers in Texas and Washington to a carpentry guild in Massachusetts and a security company in Kansas.

Papa Pixels hired its first full-time employee in 2026. Every campaign is still built the way the first one was: from scratch, in the owner's voice, with real photos, and managed every day.

Summer 2023First paid campaign, for the pest control company Sloan was selling for. Papa Pixels is founded.
Late 2023First client signed before the move back to Missouri.
2024The first business owner Sloan meets at a local referral group becomes a client. He's still one today.
2025Clients across remodeling, roofing, decking, siding, security and more, from Texas to Washington to Massachusetts.
2026First full-time hire. Every process documented, taught internally and reviewed on a schedule.

2023Founded, and still founder-led.

Almost every stateWhere our clients run their businesses.

★★★★★Five stars on Google, in our clients' words.

Why we exist

Most agencies will run your ads. We run the entire system.

We help local service businesses win online by building advertising systems that turn cold scrolls into closed jobs.

We are building a company where every client gets the level of attention and craftsmanship that bigger agencies reserve for their largest accounts. The goal is to be the most trusted Meta advertising agency for local service businesses in North America.

Sloan Stennett, Founder

What we stand for

Five things we don't compromise on.

Real over polishedReal photos, real owner voices, real stories. No stock photos, no AI faces, no ads that look like ads. The work feels human because it is.

Outcomes over outputWe don't measure success by the number of ads we run. We measure it by the closed jobs and pipeline we generate for our clients.

Speed with disciplineWe move fast, but we don't cut corners. Every campaign is built from scratch with care.

Direct communicationWe say what we mean, give honest feedback, and avoid corporate jargon. If something isn't working, we say so. If something is great, we say that too.

The long gameWe build relationships, not transactions. Our best clients have been with us for years because we treat their business like our own.

The team

Two people. Every account.

You'll know who's working on your business, and you'll have their number.

Photo of Sloan

Sloan Stennett

Founder

Builds the offer and strategy for every client, writes the scripts, reads the numbers every morning, and wrote the playbook the agency runs on. A salesman first, who learned advertising by making it work for the company he sold for, then for remodelers, roofers, deck builders and security companies across the country.

Photo of Ben

Ben Shields

Marketing Operations Manager

Runs the execution of client campaigns: building and optimizing campaigns in Meta Ads Manager, writing ad copy and directing creative, building landing pages and follow-up automation, verifying tracking, and pulling the data behind every monthly report. A Kansas State graduate and Papa Pixels' first full-time hire.